|
|
????????????????????
?????????????????? ????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????
1??????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????
2????????
???????????????????????????????????????????????????????????????(Mark)???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
3?????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
4?????????
?????????????????????????????????????
??????????????????????????????????????????????
??????????????????
???????????????????????????
????????????????
?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
?????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
????????????????????????????????????????????????????? ??????????????????????????????????????????????????????????????????????????????????
???????????1
????????????????????
????????
?????
? ??
?????
?????????
? ??????
????
2014?6?
??
?????????????????????????????????
????????????????????????????????????
???????????????????????????????????
???????????????????????????????????
???????????????????????????????????
???????????????????????????????????
????????????????????????????
??????????????
? ?
1???????? ............................................................................................................................. 4
2????.............................................................................................................................. 4
2.1????........................................................................................................................... 4
2.2???????............................................................................................................... 4
2.2.1??????????................................................................................................ 4
2.2.2???????????............................................................................................ 4
2.2.3????????........................................................................................................ 4
2.3???????............................................................................................................... 5
2.3.1????????????????????........................................................ 5
2.3.2?????????????.................................................................................... 5
2.3.3??????????????................................................................................ 5
2.3.4???????????????????............................................................ 5
2.3.5??????????................................................................................................ 7
2.3.6????????????........................................................................................ 7
2.3.7????????........................................................................................................ 8
3???????.................................................................................................................. 8
3.1????........................................................................................................................... 8
3.2??................................................................................................................................... 8
4????.............................................................................................................................. 8
1????????
1. ??????????????????
2. ?????????????????A????B??????????
?????????????????????????????????
???????????????
3. ??????????????????????????????????
????????????
2????
2.1????
????????????????????????????????
???????????????????????????????????
???????????????????????????????????
????????? ?????????????????????????
???????????????????????????????????
???????????375ml???????
2.2???????
2.2.1?????????? ?????????(B?????????????????????
???0.3-0.56?mm?
2.2.2???????????
? ???? ????????????????????????????
?????????????????????????????????
?????????????????????????????????
?????????????????????????????????
????????????????????????
? ???? ??1?????????????-????????????
?????????????????????
?2??????????-???
?3???????375ml?
?4?????????-???????
2.2.3????????
?1?????
???????????????Lmax=189.6mm, Bmax=189mm,
Hmax=306mm?????330.7mm?
?????????????????k?????3-5mm,????????
1-3mm?
?? Xi?????????mm?
Xmax?????????mm?
k?????????
?? Li=Lmax+k?=189.6+(3?5)=193?mm??
Bi=Bmax+k?=96+(3?5)=100?mm??
Hi=Hmax+k?=36+(1?3)=37?mm??
(2)????
?????????????????t=0.5mm ???????????????????????????????2mm??????1mm.
???X=Xi+(n-1)t+k
L=Li+t+k=193mm+0.5mm+2mm=195.5?mm?
B=Bi+t+k=100mm+0.5mm+2mm=102.5?mm?
H=Hi+t+k=37mm+0.5mm+1mm=38.5?mm?
(3)????
????K=1??
Lo=L+t+k=195.5mm+0.5mm+1mm=197?mm?
Bo=B+t+k=102.5mm+0.5mm+1mm=104?mm?
Ho=H+t+k=38.5mm+0.5mm+1mm=40?mm?
2.3???????
2.3.1????????????????????
??B??????????????>340g/m2???>300 g/m2???C??????????????????????????????
2.3.2?????????????
?????????6??????????????????????0201???????
2.3.3??????????????
???????????????????????
????????????????,???????????????? ????????59mm???59mm???291mm??6????
????????,????,????,???????,0201????L:B:H=1.5:1:1???. ??3l2bh=177118291???????
2.3.4???????????????????
?1 ????????????mm?
Li
3-7 3-7 Bi ??? 1-3 Hi ??? 3-4 ??? 5-7
(1)???
??????????????
********
????????
? ? ?????????
? ? *******
???? *****
????
???? ****
? ?
*? *? * ?
??
???????????????????????????????????????????????????????????????,?????????????????????????????????????????????????????
??????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
???? ????????????????????
Abstract
Red wine is a living painting; it is full of fresh natural juice and contains a profound historical connotation, concentration of the rich cultural accumulation. The packaging designs of red wine not only consider the commercial factors, but also through the design to show red wine have rich cultural. Red wine and the packaging design elements of red wine in reflect the cultural identity reveals their unique cultural connotation.
The packaging design of structural for this red wine is breakthrough in the form of the structural design of the square of the traditional red wine, on both sides of the edge of the oval transition, reflecting a blend of red wine. The box open cover for irregular teeth way, and At the same time the box has a dual function, packaging functions and display functions, To break through the traditional packaging forms and the box have red wine show for everyone, then, packing materials selecting natural pine as the main packing material, to advocate green package on international principles. The principle of brand positioning with the red wine, design different red wine label for different consumer groups. The packaging decoration design style is unique and have rich cultural connotation, It can perfect combined with culture of red wine, and has Chinese traditional culture connotation, Chinese style design of red wine packaging design, present a real life works of art ,quickly to attract the eye of customer ,and let it fall in love with this beautiful design. Appreciate it, taste it, and let your heart to be peace, tranquility and harmony and elegant.
Keywords: Artwork; The design of packaging; Uniqueness; Connotation; The green
packaging
??
?? ................................................................................................................................................................... I Abstract ............................................................................................................................................................ II
? 1 ? ?? .............................................................................................................................................. 4
1.1 ??????? ........................................................................................................................ 4
1.1.1 ???? ............................................................................................................................ 2
1.1.2 ???? ............................................................................................................................ 2
1.2 ?????????????? ........................................................................................ 2
1.2.1 ????????????? ................................................................................... 3
1.2.2 ????????????? ................................................................................... 4
1.3 ???????????? ................................................................................................. 5
1.3.1 ????????????? ................................................................................... 5
1.3.2 ???????????? ....................................................................................... 6
1.4 ???????????? ................................................................................................. 6
1.4.1 ??????? .............................................................................................................. 6
1.4.2 ????????? ..................................................................................................... 7 ? 2 ? ?????????????????? ..................................................................... 7
2.1 ?? ............................................................................................................................................... 7
2.2 ???????????? ................................................................................................. 7
2.2.1 ???? ............................................................................................................................ 7
2.2.2 ?????? ................................................................................................................... 8
2.2.3 ?????? ................................................................................................................... 8
2.3 ???????????? ................................................................................................. 9 ? 3 ? ???????????? .............................................................................................. 11
3.1 ?? ............................................................................................................................................. 11
3.2 ??????????? .................................................................................................... 11
3.2.1 ?????????? ............................................................................................... 11
3.2.2 ???????? ........................................................................................................ 12
3.3 ????????????? ........................................................................................... 13
3.3.1 ???????????? ..................................................................................... 13
3.3.2 ?????????? ............................................................................................... 14
3.3.3 ??????CAD??? .......................................................................................... 15 ? 4 ? ???????????? .............................................................................................. 17
4.1 ?? ............................................................................................................................................. 17
4.2 ?????????????? ...................................................................................... 17
4.2.1 ??????????? .......................................................................................... 17
4.2.2 ????????????? ................................................................................. 17
4.2.3 ??????????? .......................................................................................... 18
4.3 ?????????????? ...................................................................................... 18
4.3.1 ??????????????? ........................................................................ 19
4.3.2 ??????????? .......................................................................................... 19
4.4 ?????????????? ...................................................................................... 20
4.5 ????????????????? ......................................................................... 22 ? 5 ? ????????????????? ........................................................................ 27
5.1 ????????? ............................................................................................................. 27
5.2 ????????? ............................................................................................................. 27
5.2.1 ????????? ................................................................................................... 27
5.2.2 ?????????? ............................................................................................... 28
5.2.3 ??????????? .......................................................................................... 29
5.2.4 ?????????? ............................................................................................... 30
5.3 ??????????????? .................................................................................. 31
5.4 ?????????? ........................................................................................................ 32
5.5 ???? .................................................................................................................................... 32 ? 6 ? ?? ............................................................................................................................................ 34 ???? ....................................................................................................................................................... 35 ?? ................................................................................................................................................................ 35
?1? ??
1.1 ???????
????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????
?????????????????
?????http://www.850500.com/news/70771.html
?????,??! |
|
发表于 2019-9-13 23:46:11